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For several years Mathias Ringgenberg has been exploring the mechanisms of mainstream pop and experiment with musical and performative formats via the alter ego PRICE. The multidisciplinary work mutates continuously and offers different experiences through its varying contexts, from globalisation, neoliberalism and the increasingly central role of the internet. PRICE’s project at STUK is formatted as a classical theatre set-up fusing a pop album and a performance. Feelings of disorientation, instability, fear and struggles with love and relationships are fundamental in this piece, responding in contrast to a glamourous stardom whereby social media and visibility play an increasingly dominant role.