in the Category: art
Take time for yourself, it’s an endless pool of inspiration
Name: Herlinde Raeman
Zodiac Sign: Scorpio
Founder / Editor-in-chief since 2011
Photos shot by Lars Duchateau
What is your background?
I’m one of the founders of Subbacultcha Belgium. In 2011, my brother and I quit our jobs and started building this from zero, before ‘communities’ were a thing yet. After ten years, our crew has expanded and spread all over the world. Which is something I’m very proud of.
After ten years, our crew has expanded and spread all over the world
What do you do for Subba?
My job shifted from administration to working with volunteers and freelancers to social media, making magazines and sorting out things for the people working for us. Quite a lot on my plate so I’m more than happy we could hire more people lately so I can focus on the creative side of things. It includes looking for interesting people and new artists to feature and work with, going through the input we receive, managing collaborators and interns and blending all of this into the visual identity and the overall vibe of Subba.
What's your favourite way to spend your leisure time?
Reading about and digging into something or someone interesting in photography, art or music; bragging and trying to convince friends to check it out and hanging out with my daughter Lou. I’m studying photography too, slowly thinking about showing some work soon!
Name the best record you listened to in the last ten years.
I listen only to old music at home hehe. Still, Amen Dunes’ 2018 album Freedom is becoming a classic album to me. I also believe everything U.S.Girls has touched is gold. Both artists I kept on repeat in the last ten years.
Where were you at in life ten years ago?
Somewhere between feeling down about moving back to Belgium, having a cool job but a shitty boss, making friends for life and plans for travelling to the West Coast, becoming 30 and a godmother and cleaning out the bike storage in our house to make room for the first Subbacultcha office. On the edge of something.
What advice would you give your ten-year-old self?
To discover the fun and possibilities in every day.
How did you first find out about Subbacultcha?
One morning I was drinking coffee in my kitchen in Berlin and got an enthusiastic message from Kasper-Jan about a fun thing he discovered during his internship in London. The rest is history ;-)
One morning I was drinking coffee in my kitchen in Berlin and got an enthusiastic message from Kasper-Jan
What was the best event organised by Subba in the last ten years?
I still think back with great fondness to the joyride Different Class has been in the past ten years. Our festival has the best lineup, dress code and people combined. Pretty hard to beat that!
What is the most valuable thing you have learnt in the last ten years?
Easy, to take time for yourself. The more, the better. It’s an endless pool of inspiration.
Have you noticed any shifts in Subba over the years?
Yes, we’re more professional now ;-). We still share the same ideals and vibes, but there’s a better framework. Also, instead of arranging everything ourselves, we are now working with a new generation of creatives to help us out. Super inspiring!
WE'RE HIRING: FULL-TIME MARKETING MANAGER
Apply here before 02/10/2022
10 YEARS OF SUBBA
07 Oct - Brussels, C12
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